Society of the Spectacle Press Release: New lifestyle brand for the socially conscious

SANTA ANA, Calif. – November 11, 2007

Society of the Spectacle (www.societyofthespectacleclothing.com) officially launches its website which debuts their Spring 2008 Collection which will be available for purchase beginning December 2007. Society of the Spectacle's products are artistic and integrates socially conscious messaging into a number of their designs. The first collection of T-shirts consist of innovative, high fashion prints, inspired by social issues and themes ranging from rampant consumerism (consumption), industrialization's self alienation (ghost in the machine) to racism (color me series).

Society of the Spectacle looks to create apparel and accessories that are not only fashionable to wear but become vehicles that will propagate awareness concerning social issues. It allows people to be socially conscious without sacrificing quality design, fabrics and construction.Society of the Spectacle owner, Nam Hoang notes,

when we came out of college, we wanted to continue that high spirited optimism that we could make a change in the world, but we realized that it's hard to be socially and politically active without looking like we had abandoned our sense of style. We started Society of the Spectacle mostly for ourselves, so that we could have something to wear that would compliment both our fashion sense and our social awareness. The key we believe to propagating social awareness is to have something to talk about. Today people love to tell stories about their fashion, where they got it, what they like about it, and why it represents them. Society of the Spectacle clothing allows people to tell stories about our clothes but its not just about where it came from but what it means to them and sparks conversations that will provoke thought about social issues.

Already, Society of the Spectacle has sparked interest and excitement among its local community with many eager to support their cause. However, Society of the Spectacle explains that they are not just socially conscious which is the claim made by many other brands but rather, they are holistically socially conscious. In addition to socially conscious messaging, Society of the Spectacle also utilizes eco-friendly fabrics such as organic and sustainable fabrics and they have made a commitment to dedicating 5% of their gross-sales to charitable organizations.

We don't want to tell people what is important, but rather be a vehicle for public expression and influence. Our website and brand is in itself a micro society open to all to communicate and share ideas. The public tells us what social issues are important to them and we use that as a guide for each season's collection and at the end of each season, they will be allowed to suggest which organization will receive the annual contributions. The public is involved through out the entire process from beginning to end.

Society of the Spectacle will be available online at www.societyofthespectacleclothing.com, along with being on site at the Pool Tradeshow 2008 in Las Vegas, Nevada, February 12 to 14, 2008 (http://www.pooltradeshow.com/).